Partnering not Purchasing to Operationalize Innovation at the Point of Care

Healthcare is undergoing a transformational change in which traditional operating and business structures are being redefined, with a laser focus on improving metrics that matter to patients and providers: quality, access, affordability, and outcomes. To create value and provide critical flexibility in a rapidly evolving healthcare landscape, traditional transactional business relationships must evolve into a model wherein “provider” and “vendor” embrace an expanded and shared definition of success and apply the full force of their combined talents to achieve it.

Over the past year, health system leaders have leveraged innovation and non-traditional partnerships to combat COVID-19, power outages, vaccine rollouts and more. Rather than sidelining innovation programs, the smartest health systems have leveraged technology to respond to these challenges and build their capacity stronger than ever. As we set our sights on a post-COVID world, innovating to drive revenue has become a strategic imperative.