Keeping Your Healthcare Email Marketing HIPAA Compliant

Email marketing can be a valuable addition to your healthcare practice to improve patient outcomes, increase revenue, and position yourself as a leader in your field. Healthcare email marketing use cases range from reminding people about annual screenings, sharing new developments in your field, updating patients about changes to your practice—and many more.

All email marketers must abide by the CAN-SPAM Act, which sets a national standard for the regulation of unsolicited and unwanted junk email. The HIPAA Privacy Rule has additional requirements regarding how covered entities can market to patients.

In this article we will explain how you can take advantage of this powerful marketing strategy while staying on the right side of the law.