Healthcare Providers Must All Become Digital Companies

COVID-19 accelerated a shift that was long coming. Suddenly, patients had access to physicians through virtual care apps. Many started accessing retail clinics and urgent care centers. Healthcare largely went digital, and it reinforced a consumer preference in the process.

But this transformation doesn't simply happen. Although health systems are seeing their surgical revenues rebound from COVID-19 restrictions, emergency department volumes remain about 75 percent of their pre-pandemic cap. It turns out that not all patients see a need to return to the healthcare system's complexities and inconveniences.

Healthcare organizations must invest in a stronger digital system. Acting on lessons learned during the COVID-19 pandemic must become a strategic priority.
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