Price Transparency to Digital Billing, Unlocking Financial Experience

Many healthcare organizations have recently been focusing on creating this digital front door to enhance the patient's—and consequently, provider's—financial experience. But with improvements like price transparency now in place, Carilion is now shifting to what happens once patients enter the front door and are ready to come out of the other side.

"We've moved to what we like to refer to as the digital back door," Halliwill said. "Once a patient has made a decision about their care, they've received their care, and they're now dealing with the backend of the process with their financial responsibility, how do we enable that and engage patients at that point in the relationship to try to make it easier on them?"

Patients do not typically enjoy paying for healthcare, especially in the age of high-deductible health plans and record-high patient financial responsibility.