A Guide to Using Data to Refine Your Patient Outreach Strategy

The healthcare industry is catching on to the time and cost-savings of automated technology. From appointment reminders to scaled communication efforts, technology is enabling healthcare providers and payers to more effectively scale their patient outreach strategy. Fundamental to these efforts is the use of data in order to understand what existing—and prospective—patients need inside and outside of the doctor’s office to maintain good health. Technology propels the ability to access healthcare data and analytics that can inform how healthcare practices and payers engage with their patient populations. 

Here are three ways that healthcare organizations can leverage data to refine their patient outreach strategy and elevate quality outcomes.