How to Improve Your Practice’s Online Presence Post-Pandemic

A challenging year dealing with the COVID-19 pandemic brought about dramatic changes to the healthcare industry and the way physicians operate their practices.

A challenging year dealing with the COVID-19 pandemic brought about dramatic changes to the healthcare industry and the way physicians operate their practices.

Managing a fluid online experience for patients is not generally an element in the typical physician’s wheelhouse, nor should it be. But contracting the services of a digital marketing agency— even simply identifying a marketing group your practice can easily integrate with—can be both costly and time-consuming.

A practice that relies on customer traffic needs to know: what’s driving their phone inquiries, what their patients are saying in reviews and on social media about their experiences, and whether they are realizing an ROI on their marketing investment.