Guidelines for Marketing a Practice’s New Telehealth Platform

The sharp increase in telehealth use during the pandemic is giving healthcare providers new opportunities to expand their reach. But how can they make patients – both potential and existing – aware of their new services?

The answer lies in marketing, a discipline not entirely familiar to solo and small practices and clinics that have relied on referrals, word of mouth and perhaps one big sign out front to build business. And at a time when budgets are stretched thin and competition is coming from all sides, a plan for promoting one’s services could be the key to staying in the black.