Why Personalizing Care is Essential to Patient Engagement Success

Content and interactions tailored to address unique individual choices and preferences create long-lasting healthy outcomes and drive habit changes. Stress, bad sleep, poor nutrition, lack of physical activity, and substance abuse are at the root of most chronic diseases. Yet, while the risky behaviors on this list are the common drivers of the nation's $3.8 trillion in annual health care costs, their treatment, and how to help people shift their behaviors, varies greatly. Treatment plans and behavior change ultimately come down to the individual level.

There’s no one-size-fits-all approach when it comes to health and wellness programs. No blanket responses that can help people achieve healthy outcomes. Rather, to realize positive results for participants, providers must look to the individual. Herein lies the challenge many health and wellness programs encounter in their efforts to attract, retain, and engage participants. They fail to address participants on an individual level to ultimately drive their involvement and personal successes.