Health Care Digital Transformation Can Drive Patient Loyalty

Quality health care provides a positive and engaging experience to the consumer, which is an essential ingredient for building and maintaining patient loyalty. In fact, patient loyalty serves as the foundation of health care profitability a reinforced outlook since the pandemic and has a direct impact on the bottom line. This is becoming a critical issue: brand preferences remain in flux while consumers seek alternative options.

Digital transformation is playing a key role in helping industries such as finance, retail, and hospitality to boost consumer loyalty, and health care is keeping pace. Research firm IDC reports that using technology as part of a “memorable, differentiated experience” allows organizations to successfully compete for retention. IDC also noted that 73% of consumers cited a unique experience as the deciding factor in placing loyalty.

Offering innovative, digital health capabilities to improve patient engagement and streamline complex workflows can lead to higher-quality, precision-oriented results and, in turn, positively affect patient loyalty. To truly earn loyal and long-lasting patients, though, it takes more than just adopting new technology and hoping for the best. Instead, the approach must be integrated so that all solutions work in unison.