Published by
@ShahidNShah
@ShahidNShah
Eight Budget-Friendly Ways to Market Your Practice During COVID-19
Today’s physicians have a lot on their plates, and marketing the practice may not be at the top of their priority list. However, experts say this is the ideal time to connect with new and existing patients, serve as a resource and explain how to access care.
Why is marketing the practice important, particularly during the COVID-19 pandemic? It’s absolutely essential for patient retention, says Stewart Gandolf, MBA, CEO of Healthcare Success, a full-service health care marketing and advertising agency in Irvine, California. “Doctors, by and large, overestimate the loyalty of their patients,” says Gandolf. “Competition is accelerating with leaps and bounds.”
Independent practices compete with hospital-owned practices, urgent care centers, virtual care providers, and pharmacy-based walk-in clinics — all of which have large marketing budgets, notes Gandolf.
Continue reading at medicaleconomics.com
Make faster decisions with community advice
- Consumer Decision Making in Healthcare: The Role of Information Transparency
- Driving Patient Financial Experience to Boost Consumer Satisfaction
- Elevating the Consumer Experience in Healthcare
- The Importance of a Clinically Driven Revenue Cycle to Improve Outcomes and the Bottom Line
- How Mobile Devices Are Meeting the Soaring Need for Care
Next Article
-
A Patient Engagement Strategy Needs to Deliver a Holistic Experience
Providers traditionally follow a three-pronged approach for closing care gaps: quality scorecards, population health management, and patient engagement. While quality metrics and population health …
