Overcoming Vaccine Hesitancy: How Clinicians Can Promote Trust in Covid-19 Vaccines

While vaccine enthusiasm is rising compared with last year, Black and Hispanic adults were more wary than White adults, and rural residents showed greater hesitancy than urban dwellers, in this survey.

There are several steps that clinicians can take to promote vaccine confidence amidst ongoing challenges of misinformation and consumer mistrust in both government and healthcare systems.

One compelling way to make the case for Covid-19 vaccination is to highlight that both available mRNA vaccines have shown extraordinary efficacy in clinical trials.

Tailoring the conversation to the patient’s health status—and their motivation to protect loved ones—can be a powerful support to shared decision-making.

Beyond sharing the latest medical and scientific information, it is time for clinicians to look beyond science for ways to move the needle on vaccine confidence during this devastating public health crisis.