It’s Time to Change Your Healthcare Organization’s Communications Strategy

It’s particularly important for primary care providers to remain competitive right now in order to maintain their relationships with their patients. Providers are now having to compete against health insurance companies, which are now marketing online virtual visit platforms (like Teladoc and MDLive) directly to patients, which incentivizes patients to seek care outside of their normal PCP.

In addition to having a communications protocol for emergencies, healthcare internet marketing channels like blogging/content production and paid advertising can help increase a practice’s visibility online. Having a blog on your website and blogging weekly about topics related to the emergency situation increases your likelihood of being found in search engines, and connecting the blog to other tools like Facebook or email marketing software makes sharing your content with subscribed patients easy.