Marketing to Patients With Chronic Disease

Chronic disease patients tend to be loyal to one physician or hospital, as they want to continue their healthcare journey with the provider who has the most context about their condition. That’s why engaging these patients early on creates the best outcome for both patients and healthcare providers. Above and beyond other marketing methods, digital marketing offers the most efficient and cost-effective means of reaching chronic disease patients as they first enter the funnel.

Social media ads are an especially effective means of reaching chronic disease patients, as many social media channels are a native context for patients to think and talk about their disease.

Read on mdconnectinc.com