Lost value: Three Ways to Unlock the Hidden Intelligence in CRM Data

It has long been known that understanding  – and adapting to – your customers’ behaviours and preferences are central to sales success. The right level of accurate and appropriate data is key to gaining valuable, precise customer insights, and organisations that do not have this are likely missing out on crucial sales intelligence. Having a CRM system is not enough. Andy McDonald, CEO, Cloudapps, reveals three strategies that will unlock the hidden insights in CRM data needed to transform sales activities and grow revenues.