Amazon Takes on Health Systems With New Care Management Program

Amazon is challenging traditional health systems with its Health Condition Programs, offering virtual access to care management for chronic conditions like diabetes and hypertension. The service connects consumers to a personalized care plan based on their online activities, letting them check if their employer or health plan covers the program. This move intensifies the competition for healthcare providers from disruptors like Amazon, providing an alternative to traditional primary care. Amazon collaborates with companies like Omada Health to address various chronic health conditions, presenting a care management path usually handled by primary care doctors or health systems. Healthcare executives must prioritize virtual care programs for enhanced competition, emphasizing convenient access to trusted healthcare services.