Types of Data-Driven Healthcare Campaigns to Drive New Patient Volumes

Simply put, meeting aggressive service line goals, such as increasing market share, requires a strong data foundation and a precision marketing strategy. A comprehensive data intelligence system that’s composed of patient, physician, and competitor data feeds valuable, multidimensional data into your healthcare CRM. HCRMs enable organizations to track patient and provider data over time to better inform marketing and campaign strategy, while also monitoring progress to acquisition, engagement, and retention goals in an organized, intentional manner.

If your health system could benefit from more patients (and who wouldn’t), a data-driven approach is imperative. Let’s take a look at three types of marketing campaigns that can be bolstered by data.