Using Data Analytics to Enhance Patient Engagement, Outreach

To ensure quality care delivery, patients must be active participants in their own health and well-being. Patient engagement is a critical part of the healthcare industry, and it's essential for entities to keep patients involved in care processes.

"If patients aren't coming to their appointments, then we can't give them excellent care. We had a very clunky, unautomated process for appointment reminders. So, we started sending text messages for appointment reminders," McGill said.

"We're soon going to implement two-way communication so that if a patient needs to cancel or reschedule, they can do that right off of the text message. We're also working to develop a feature where we can offer patients on-demand virtual visits right there in the text messages if a patient cancels an appointment."

The health system aims to ensure they meet patients where they are, in a way that’s convenient for the individual.