Pro-Tips for Acquiring Patients in a Competitive Space

After almost two years of postponing appointments due to concerns about the coronavirus pandemic, healthcare consumers are ready to make their way back into the fold. A recent patient confidence study found that overall comfort with participating in medical procedures has doubled since the pandemic started, jumping from 30 percent in April 2020 to 74 percent as of February 10, 2021.

Health systems marketers now have the opportunity to target consumers who are actively looking for care, but getting noticed is only half the battle. “It’s a re-acquisition,” says Mike Marvin, VP of Strategic Development at Healthgrades, “It’s continuing to keep a patient or consumer engaged with your health system. I think advancement in digital marketing has made it more challenging for marketers, especially on the health systems side, because there are so many different ways that a consumer can ingest care.” In a market packed with telehealth and in-person offerings that patients can shop, compare, and swap with ease, marketers must leave an impression that prospective patients can’t forget and are curious to learn more about.