Emerging Trends in Patient Engagement

Intrado recently administered a survey of College of Healthcare Information Management Executives (CHIME) members, including executives from a variety of leading healthcare organizations, about their patient engagement goals, wish lists and priorities for 2022. Below is a discussion with healthcare executive Vik Krishnan, General Manager of Intrado Digital Workflows, which includes HouseCalls Pro, about what these results mean for the future of patient communication.

First of all, we asked these executives about their patient engagement goals this year since these objectives will drive the types of investments they make for 2022. The majority of respondents (91%) said they want to improve the patient experience. Other top answers included increasing visit volumes (68%) or reducing the workload for call center or other staff (49%) both of which are directly tied to improving financial performance. These responses align with what we hear from health system leaders as the reasons they turn to automated, digital patient engagement. That’s because digital engagement especially via automated, SMS communications—can check all these boxes in a synergistic way, meaning health systems don’t have to choose one mission-critical objective over the others.