How heightening patient engagement can reap financial rewards

Patient engagement has emerged as a crucial concern for healthcare provider organization executives, particularly due to the shifting dynamics where patients are approaching providers more as consumers. In this context, effective engagement with patients is of utmost importance. Florian Otto, the CEO and cofounder of Cedar, a financial engagement platform vendor, possesses extensive experience in bridging the gap between provider organizations and patients. In an interview, Otto shares his insights on patient engagement technology trends, emphasizing the need to prioritize healthcare workers' perspectives while innovating the patient experience. He also highlights the significance of adopting a consumer-first mentality when developing impactful technology and patient touchpoints that yield financial benefits.

Medigy Insights

Patient engagement has become a critical concern for healthcare provider organization executives as patients increasingly view themselves as consumers. Effectively engaging with patients is paramount in this context. Florian Otto, CEO and cofounder of Cedar, a vendor specializing in financial engagement platforms, brings substantial expertise in connecting provider organizations and patients. In an interview, Otto provides insights into patient engagement technology trends, stressing the importance of incorporating healthcare workers' perspectives into innovative patient experiences. He also underscores the significance of adopting a consumer-first mindset in developing impactful technology and patient touchpoints with financial advantages.

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