Why Technology Is Essential to Meet the Needs of Modern Patients

A recent report from Accenture found that only one-third of adult patients can say they’ve never had a bad healthcare experience. Although recent breakthroughs continue to change medicine for the better, many hospitals forget that procedures and medications are just one part of the overall patient experience. For instance, noise has nothing to do with treatment by definition, but people’s main complaint about hospitals is how loud they are.

To create a positive patient experience in hospitals, healthcare leaders need to do more than deliver satisfactory care — they also need to consider every patient-provider touchpoint. Financial services, hospitality, and other customer-facing industries have been investing in tools that enable better experiences for years, and it’s time for healthcare to do the same. In short, hospitals must figure out how to enhance the patient experience and exceed expectations.

If this sounds like a lot to take on, it doesn’t have to be. Just as technology improves the efficiency of hospital operations, it can also be used to holistically deliver the services patients need when and where they need them. And with the COVID-19 pandemic spurring demand for digital services and telehealth, technology that improves the patient experience is more accessible than ever. Hospitals just need to take advantage of it.