How to Use Automation in Healthcare Marketing

Automation in healthcare marketing comprises technology-powered communication strategies that enable providers to have personalized engagement with patients based on predetermined behaviors. When you automate your marketing campaigns based on target audiences and patient types, you can expand your reach and grow your practice faster.

Sending automated birthday and holiday e-cards is another way to personalize patient engagement through email or text messaging. Broadcast message scheduling is another vital component of marketing automation in healthcare. With your marketing software’s text message and email features, you can send important messages to individual or multiple patients at once.

The capability includes broadcasting promotional messages or even service-related announcements, such as vaccine availability or office closures. It’s also useful in personalized patient engagements, such as automated appointment reminders.