Increasing the Efficacy of Digital Care Management Platforms

Technological innovation and demand in healthcare are driving the need for patient-centered digital care management. Being able to effectively support patients when they need it and at the right time can help manage chronic issues and aid in individuals reaching their health goals quicker. Below we outline actions providers can take to engage patients with digital tools to achieve better outcomes.

When first using a digital tool, a poor user experience that lacks personalized content can harm continued usage. A clear, readable user interface is important but the overall experience goes deeper than design choices. Even after receiving instructions on how to access a care management platform, many people can forget or simply not understand how to log in. If this happens, a quick email or phone reminder can help them to opt-in. It also shows the patient you are taking time for their care.

Once logged in, asking for some basic information will help further personalize their interactions with your digital care management platform. Use their data to personalize the experience and honor their communication preferences. Informing patients how the platform works, giving step-by-step instructions, and guiding them through the process can give patients more confidence in using the platform and simplify the patient journey.