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How to support employees with a simpler health care experience
A combination of innovative digital strategies and high-touch member advocacy helps create personalized benefit experiences for employees. With today’s economic and social pressures, employees now have different expectations from their work and benefits. They want more, and small businesses are feeling the pressure to rethink their strategy for attracting and retaining talent in a competitive labor market. To build a best-in-class member experience, a focus on making health care more personal with a simplified end-to-end approach works to help members find quality care, manage health care costs and deliver a whole-person approach. Digital resources can help guide employees to quality care. New UnitedHealthcare members receive information to get started even before their plan’s effective date. When they sign into the member website myuhc.com®, they can view personalized onboarding and claims videos.
Medigy Insights
To compete in a competitive labor market, small businesses must offer personalized benefit experiences for employees. Innovative digital strategies and high-touch member advocacy can help create a simplified end-to-end approach that caters to individual needs. By making healthcare more personal, members can access quality care, manage healthcare costs, and receive a whole-person approach. Digital resources, such as online portals and mobile applications, guide members towards quality care. High-touch member advocacy emphasizes communication, education, and support, creating a partnership between the member and healthcare provider. The combination of these strategies delivers a superior healthcare experience.
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