Why Hospitals Need Strong Digital Front Doors: 7 Execs Weigh in

A hospital's digital front door is an essential part of its strategy to engage patients throughout each point of their healthcare journey using technology they have already integrated into their everyday lives.

The digital front door needs to do two main things: (1) anticipate and meet the needs of our patients, members, and caregivers, and (2) do this in a way that matches the best digital experiences anywhere (not just in healthcare). Our digital front door (My Health+) does this by: (1) addressing the biggest consumer pain points in healthcare, and (2) providing an intuitive app experience designed around the consumer and not our organizational structure. The major pain points are all about finding, managing, and paying for care — the three core modules of My Health+.