Patient Engagement Best Practices to Avoid the January Appointment Slump

As insurance deductibles reset, the first quarter is often a slow time of year for medical practices. In January, many patients make the choice to delay care until later in the year. The rise in the COVID-19 Omicron variant could also exacerbate the lull in appointments. Fortunately, there are practical, actionable steps that healthcare organizations can take now to schedule more appointments at the beginning of the year. Becker's Hospital Review recently spoke with Kristin Roberts, vice president of market development at Phreesia, about the role that technology and effective patient engagement can play in boosting appointment volume.

Healthcare leaders are starting to plan for the year ahead. Why is it important to encourage patients to come in sooner, rather than later?