How COVID-19 Is Changing Hospital's Marketing Strategies

Hospitals and health systems are adjusting their messaging to patients and the public as the COVID-19 pandemic evolves.

For many organizations, messaging is focused on safety and stories about their workers.

In an environment where people are no longer able to meet face-to-face, human connections become more important than ever. One of the steps that have been taken is to repurpose our University Hospitals news studio and leverage the talents of our staff to produce high-quality, high-value webinars—reaching a wide range of stakeholders, including our UH caregivers, board members, donors, local businesses, and nonprofits, first responders, government officials, and families.