6 Big Ideas in Healthcare Marketing

Healthcare has the same consumers as hospitality, retail, big tech, entertainment, travel, and other industries, and yet the industry does not typically provide a comparable experience. This may have been tolerated by consumers in the past, but things are changing fast. The industry needs to connect the dots between digital and non-digital parts of the healthcare journey to create a seamless and consistent experience from end to end.

Combatting COVID-19 vaccine misinformation is work that’s never finished. We’ve relied on established two-way channels to know concerns and then address them directly in various ways: written, video, live town halls, online resources, and in-person rounding.

While our website is critical to our overall strategy, it doesn’t stop there. We take a holistic approach to understand how all our owned and paid channels work in concert with one another to support the overall experience.