Use CRM As a Patient Engagement Tool

Customer relationship management (CRM) in healthcare is not a new concept; it’s common practice for healthcare providers to use a CRM system to manage their customer relationships efficiently. A CRM system is more than a marketing and sales tool, however. Healthcare CRM systems are also viable patient engagement solutions; and with the addition of patients’ social determinants of health (SDOH), can improve your organization’s outreach to those in need. Let’s see how it works.

The pandemic marked a new era in the healthcare industry the age of virtual care. Though telemedicine and other digital health tools have gained recognition among patients and clinicians, some issues hampered patient experience. These hindrances affected patients’ satisfaction rates. The main reasons for patient dissatisfaction included poor cancellation and rescheduling management and late or missing communication, often resulting in missed appointments and subsequent health deterioration. Medical CRM systems can be used to restore communication strategies and revitalize patient satisfaction.

A CRM system is a powerful patient-focused communication tool that reaches patients via the channels they prefer. Using specific CRM features, providers’ marketing experts can leverage the powers of predictive analytics and address the key pain points (health disparities) for different patient populations.